LOUIS AND MELANIE - BROTHER AND SISTER.
Lewis & Melly is the hip, young fashion label of brother and sister Louis and Melanie Lemmens. Born in a family where fashion was used creatively, they struggled to find affordable and yet unique garments. Trying to escape soulless commercialism and underpaid holiday jobs, they emptied their bank accounts and started a fashion experiment. Their playful and striking glitter creations became an instant internet hit.
This living room project grew thanks to the increasing attention of influencers and the launch of our webshop, into an established value with its own production studio and three Belgian flagship stores. Living room appointments led to shopping events, until the city garden became too small for the enthusiastic buyers. When the pop-up shop in Wijnegem had a 100 meter long queue at the opening and was completely sold out in 90 minutes, the designer duo began to get to grips with the idea of an initial success story.
By focusing on exclusive sales and smart use of social media, the youngsters succeeded in setting up a well-functioning production studio, launching an online webshop and opening flagship stores in Wijnegem, Knokke and Ghent. The webshop not only opens the way to the international market, but also provides a growing attention for influencers.
Our best assets? A sharp eye for trends, the ideal combination of glamour and affordability and a strong connection to the fan base. With their designs, Louis and Melanie perfectly respond to the duality that is embedded in their young target group: the pieces are both exclusive and affordable, glamorous and comfortable, tough and romantic, dressed and playful, special and simple.
Melanie (designer & art director) is the graphic and artistic brain within Lewis & Melly. She designs collection pieces based on the common vision, leads the sewing workshop and webshop, and manages the social media accounts.
Louis (designer & creative director) has a keen eye for trends, media and bizniz. He keeps the overview and directs the production, sets out lines together with Melanie and also designs collection pieces.Together with Melanie he creates images and looks to share on social media.